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Introducing a New Digital Strategy to Grow Your Donor Base.
You’re doing digital—but are you growing your donor base?
Most nonprofits today are sending emails, posting content, and participating in Giving Days. But very few have a real strategy for using digital to reach brand-new people—and turn them into first-time donors.
The Digital Donor Acquisition Success Strategy
A 10-module online course and implementation framework to help your nonprofit find and convert new donors online.
Inside the program, you’ll get:
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A step-by-step digital donor acquisition system
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Guidance to define and reach your ideal new donor
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Campaign messaging tailored to first-time gift cultivation
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A full digital strategy to move strangers into supporters
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Easy-to-use worksheets and time-saving AI workflows
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Optional coaching and campaign support
This is for nonprofits who are:
- Tired of talking to the same donors and followers year after year
- Ready to move beyond likes and into real donor acquisition
- Lacking staff capacity but willing to focus on what works
- Eager to test a smarter, more scalable digital approach
Without a strategy, growth stalls. Without a system, you’ll keep running in circles—posting, emailing, and asking—without truly expanding your base.
You’ll stay stuck with the same names, the same fatigue, and the same question: “Where are our new donors?”
With the right system, you can:
Launch new donor campaigns
Track real acquisition-focused metrics
Scale outreach without scaling your team
Build a donor base that grows with you
ENROLL IN THE COURSE TODAY
You don’t need a digital department. You need a strategy—and a few hours a week.
About Jan Holmes
A philanthropy professional, Jan’s career spans nonprofit service in consulting and development roles. She is CEO of Alpha Link, a coaching and consulting firm, and course creator of the Digital Donor Acquisition Success Strategy. She also is a senior consultant for Connected Philanthropy and an advisor for M. Leslie Palmer Consulting Group.
Jan is a Nonprofit Lifecycles Institute certified capacity building consultant. She also assists nonprofits adopt AI, and she earned her AI Efficiency “Black Belt” Certification from Simple Academy. Prior to her consulting work, Jan worked for National Audubon Society, Partners International, Act One and the Kalamazoo Symphony.
She has received training from The Fund Raising School at Indiana University Lilly Family School of Philanthropy and Arizona State University Lodestar Center’s Nonprofit Management Institute. In addition, she has a background in marketing and a Marketing Strategy Certificate from Cornell University.